Facebook introduced the new functionality of Chat Bots in late 2021 as a brand new Facebook feature. The first official Facebook Chatbot was used by the Marriott and Starwood Group as an application for hotel guests to facilitate requests and information. The bot can be activated through the bot settings in Facebook. The Facebook Messenger Bot is capable of handling different text commands and visual overlays such as the Facebook photo album or the Facebook weather.
Since the launch, more developers have been integrating Facebook’s chat Bots with their apps. This has given rise to a wide variety of applications which are specifically created to cater to specific needs of consumers. Facebook Chatbot are also referred to as conversational bots or personal assistants. They make Facebook messaging easier and more fun. Below are the top 4 uses of Facebook Messenger Bot in your business.
News Feed – If you have not yet installed the Facebook Messenger Bot on your Facebook account, it is important that you do so now. Facebook’s chat bots enable users to see the latest updates from their friends as they post them. This way, you do not miss any messages from your best friends and other contacts. For business marketers, this is an important function as most people usually share the news on Facebook through their various social media accounts.
Group Chat – Facebook’s social media team claims that the Facebook Messenger Bot is going to be used as the group chatner on Facebook. These chat bots will be designed to handle conversations on multiple channels. In fact, these chat bots are designed to handle group conversations, polls, comments, and discussions as well. However, these features have not been finalized as Facebook plans to support these additional functions with additional apps in the future. Currently, these chat bots work as group managers for Facebook fan pages. However, further developments are still possible so let us wait and watch.
In addition to these group chat functions, Facebook Messenger Bot also offers many other group features such as sending private messages, sending SMS, group file uploads, uploading pictures, and much more. In many instances, Facebook Messenger Bot allows users to use their Facebook account to log into different social media accounts. For instance, you can use your Facebook account to post comments on a blog post. Likewise, you can make comments on a forum post. Therefore, there are many uses of the Facebook Messenger Bot on Facebook.
However, among all these functions, group chat functions have proven to be highly valuable and very useful. When you think about it, Facebook has thousands of fans and friends, and it only makes sense to extend the functionality to this huge community by providing a platform to communicate with them. Facebook Messenger Bot is indeed a great way to do this. Since Facebook Messenger Bot is integrated into the Facebook platform, it makes it easier for customers to contact the company and get help. Through this feature, Facebook can provide its customers with information on product updates, promotions, and news straight from the source itself. Furthermore, this function also allows Facebook to introduce new features to its users, which is why messenger bots are so popular among Facebook fans.
Facebook Messenger Bot also provides another great way to advertise through it. Unlike other apps that allow active users to sign up to receive advertisements, Facebook Messenger Bot only displays relevant ads based on the user’s interactions. Therefore, it helps Facebook earn more profit since it only targets users who want to receive promotional information and not those who are simply looking for some useful information. Since Facebook Messenger Bot only displays ads that match its database, it is important that the Facebook application updates its database regularly in order to make sure that it displays relevant ads. Facebook will lose a lot of money if it displays ads that doesn’t have much chance of being clicked on.
The success of Facebook’s manychat bot is partially due to the fact that it acts like a bridge between Facebook and many chat users. Through the bot, people can share different ideas or thoughts, post messages to other people, ask questions and get answers from many chat buddies. Therefore, Facebook Messenger Bot is very important for Facebook, as it promotes interaction and communication between its users and creates a social media environment where people can easily get in touch with one another.
