PPC, Pay-per-click (AdWords), CPC all refer to the same online advertising activity. When people search for keywords related to your business, the text ad will appear on the top or left of the Google search results pages. What type of advertising is it? And what are the benefits for marketers?
PPC is a way to make sure that you only pay Google media to spend when someone clicks on the AdWords ad and visits your website or landing page.
PPC ads and natural website listings are both displayed on the Google search result page. They will click on ads or listings that sell exactly what they are looking for. If you want to hire a PPC agency, then you can visit Scale Your Brand.
Image Source: Google
Google will reward your PPC ads and landing pages with more value if they are more relevant to the search terms you have used. Google's job is to provide searchers with the most relevant information. Therefore, it is important to create PPC campaigns that are niche-specific.
Your PPC ads will be more targeted if you are able to target specific niches.
You can get a very precise account of your ROI by using the AdWords / PPC reports in conjunction with your internal systems (Google Analytics).