Despite the hype, it can be difficult to know whether a chat bot can really increase conversions. The ultimate goal of a chatbot is to build trust between a visitor and an organization, resulting in a lead being generated. To achieve this goal, an exchange must take place, where a visitor is offered a resource in exchange for an email address. However, the process is not always easy. Here are three key tips to ensure a website chatbot is effective:
Adapt to mobile devices: In order to make your website chatbot effective on mobile devices, you must ensure that it is responsive. Most chatbots are designed for both desktop and mobile users, but you should ensure that your website is compatible with both devices. A well-designed chatbot will be able to understand which device a visitor is using. If the device is too small or slow to support multiple platforms, then it will miss out on mobile traffic.
Learn from real-world conversations: A chatbot can learn from real-world conversations. If your website chatbot is created by humans, they might not know how to handle all scenarios. For instance, they might be asked for specific products or suggest improvements to the site. A chatbot cannot cover all of these scenarios, so a bot creator should ask real-life visitors for feedback to learn how to improve it. That way, the chatbot can adapt and improve accordingly.
Don't force your users into actions: Avoid forcing them to make a decision. A website chatbot should be designed to answer questions and provide information, not push them into decisions. Alternatively, if a chatbot has to reach the decision-making stage, the user should be given a choice. In order to achieve this goal, a chatbot should provide information that is valuable to the customer. If this is not possible, then it is not a good idea.
Learning from real-world conversations: Whether you have a chat widget on your website, you can learn from the way people interact with your bot. By recording the conversations, you can also learn what the average visitor wants to know. If your visitors are using their mobile devices, you can use this information to create a chat bot that responds to their needs. When a visitor is on a mobile phone, they are used to texting instead of typing.
Don't force visitors to take an action. Your website chatbot should not force your visitors to take any action unless they are ready for it. They should be given the option to decline the conversation at any time. They should be able to leave your website at any time. If the chatbot is not working properly, you might lose customers. It might even be a fraud. You should beware of people who make this mistake.
You can use a chatbot to answer common questions and collect data about your visitors. A chatbot can also learn from real-world conversations. For example, a visitor might ask a question that you didn't think of or a request that you didn't consider. Besides that, the chatbot should be able to understand what visitors need in the context of your website. This way, your website chatbot can better serve your visitors.
A website chatbot should be able to answer frequently asked questions and understand the meaning of each of them. If a visitor is not able to understand the message, the bot will not respond. It must be able to understand the language of visitors. If the user cannot understand the conversation, it is most likely to ignore the question. By using a website chatbot, the visitor will never realize that he or she is speaking with a bot.
The chatbot must be able to handle real-world scenarios. It should not force the visitor to do something they don't want to do. For example, a chatbot may be triggered by a widget or by a URL, or by a visitor's browsing duration. If the visitor is in the process of making a purchase, the bot should offer options. After a conversation, the bot will ask for the product and give the user the option to cancel the order.